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The original creators of the famous frozen dessert company Ben and Jerry's has announced how corporate owner Unilever prevented the introduction of a new pro-Palestinian ice cream flavor.

Ben Cohen, that established the business alongside Jerry Greenfield, disclosed that he plans to personally create the controversial product as part of an individual collection highlighting issues Ben & Jerry's was barred from addressing publicly.

Ongoing Dispute Between Creators versus Parent Company

The recent announcement intensifies the continuing conflict among the world-famous dessert company with its corporate parent, the British consumer goods corporation which acquired the ice cream brand since 2000.

Both founders have claimed how Unilever along with their ice cream division the Magnum brand unlawfully blocked their company from "maintaining its activist principles".

Watermelon Flavor becoming an Emblem for Support

The entrepreneur announced via social media how he's developing a new watermelon-based sorbet, asking for public suggestions for the product's name plus potential ingredients.

“I'm doing what they were prevented from doing,” Mr. Cohen commented from his kitchen. “I'm creating a watermelon-flavored ice cream that advocates for lasting ceasefire for Palestinians while demanding addressing the harm that was done there.”

The watermelon has become an emblem of support for Palestinians because of its colors, that mirror the colors in Palestine's national banner – the distinctive four-color pattern.

Historical Activism and Current Changes

Several years ago, Ben & Jerry's ceased sales of its products in areas under Israeli control, resulting in the parent company selling their Israel business to an Israeli distributor, thus allowing ongoing distribution in the occupied West Bank.

This upcoming dessert series is being created through Ben's Best, the socially conscious dessert company that was first established in 2016 to support ex- US presidential candidate Senator Sanders with the product "Bernie's Return".

Leadership Shifts and Future Plans

Mr. Cohen revealed how he plans to create other ice cream flavors that address concerns that Ben & Jerry's was prevented from addressing publicly due to Unilever.

The announcement follows co-founder Mr. Greenfield resigned from the company in September, after many years with the organization, mentioning worries that its independence had been compromised after Unilever's decision to curb its social activism.

Previously, Mr. Cohen commented that "Jerry has a really big heart and this conflict with Unilever was breaking it."

"My heart leads me to keep working within the organization to advocate for its independence so that the company can actualise the social mission, the values that established its foundation while upholding for over 40 years," he told journalists.

• Corporate owner limitations on social activism
• Personal flavor creation from company founders
• Watermelon flavor as social statement
• Ongoing tensions between corporate ownership versus ethical values